Too many products for a TURF analysis?

BigTURF^sm can find optimal combinations of any size from any number of products.

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How should you build your product line? What combination of product versions will reach the most consumers? Generate the most volume? The most income?

C-TURF^sm, our enhanced engine for TURF Analysis, will help you answer all these questions, and more.

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What should your product or service look like? What configuration is preferred by consumers? How should you design it to get the largest market share?

DecisionMaker^sm, our consumer decision analysis model, can show you the combination that works best

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Which product attributes do consumers really prefer? How can you accurately measure preference with a minimum of burden?

RenPref ^sm, our new suite of preference measurement tools, helps you measure attribute preference simply and accurately.

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