Renaissance Research & Consulting

Too many products for a TURF analysis?

BigTURFsm can find optimal combinations of any size from any number of products.

How should you build your product line? What combination of product versions will reach the most consumers? Generate the most volume? The most income?

C-TURFsm, our enhanced engine for TURF Analysis, will help you answer all these questions, and more.

What should your product or service look like? What configuration is preferred by consumers? How should you design it to get the largest market share?

DecisionMakersm, our consumer decision analysis model, can show you the combination that works best

Which product attributes do consumers really prefer? How can you accurately measure preference with a minimum of burden?

RenPref sm, our new suite of preference measurement tools, helps you measure attribute preference simply and accurately.

Strategic Marketing Models

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