Renaissance Research & Consulting

C-TURFsm, our enhanced system for TURF Analysis, gives you new options for optimizing a product line.

C-TURFsm can accommodate information on usage volume, unit price, and unit cost for each element of a line, allowing you to optimize the line by:

C-TURFsm can also use the unit cost and price information to constrain the solution, choosing only those combinations that: You can download a further explanation of the system here.

Consumer Decision Models

Strategic Marketing Models

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