Renaissance Research & Consulting

RenPrefsm, our suite of preference measurement tools, allows you to accurately and easily measure the relative importance of attributes.

RenPrefsm includes:

We provide the design, suitable for many research media, including the Internet

Then we use multivariate analytic techniques on the results to turn the responses into a numeric importance scale.

Want to know more? Click here for a PowerPoint slideshow explaining RenPrefsm in detail.

Consumer Decision Models

Strategic Marketing Models

Services Offered