RenPref^sm, our suite of preference measurement tools, allows you to accurately and easily measure the relative importance of attributes.

RenPref^sm includes:

• Multiple Paired Comparison (MPC) analysis:
  • Turn two-at-a-time comparisons into a numeric preference ranking
• Maximum Difference (MaxDiff) analysis:
  • Create preference rankings of a list of attributes using small subsets of items
  • Now including DiffSeg^sm for segmenting on MaxDiff results

We provide the design, suitable for many research media, including the Internet

Then we use multivariate analytic techniques on the results to turn the responses into a numeric importance scale.

Want to know more? Click here for a PowerPoint slideshow explaining RenPref^sm in detail.