LET US HELP TURN YOUR MAILING
LISTS INTO ANSWERS AND REVENUE!
Renaissance Research & Consulting, Inc. can work with you to recruit and
manage your own in-house panel from your own mailing lists in order to create
short, focused surveys that will engage your customers and get you answers! The
panel surveys can also serve as a revenue-generating resource to you through
paid projects from your advertisers and clients.
A research or advisory panel is a pre-recruited
group of respondents who have agreed in advance to take your surveys. It allows you to establish a closer
relationship with your customers, who, if properly recruited and polled, are
happy to tell you what they think.
The main benefits of having your own research panel (from What is a Research Panel? (Qualtrics, Inc.)):
- Do More Research: It’s
easy and convenient to field surveys to your panel, allowing you to do
more research.
- Faster Insights:
You’ll have responses back in less time than virtually any other method of
research.
- Higher Response Rates:
Get higher response rates on your studies because these people have agreed
to take your surveys.
- Richer Profiles:
Build rich, deep profiles about each panel member over time and use the
data to enhance future studies.
- Save Money:
Owning and managing your own panel costs substantially less than purchasing
sample from another source.
There are a number of steps that go into creating a panel and we can handle all of
them:
- Helping you set the size of
panel that is right for your needs. (This may also change over time.)
- Recruiting from your database
(including helping you to determine the optimum incentive. Yes, you’ll need some sort of
incentive!)
- Managing the database
(keeping track of who said what with the aim of targeting future surveys
by linking background characteristics to each respondent.)
- Writing and programming the
surveys
- Sending reminder notices
- Reporting: Our reporting of
your results is short, easy to follow and to-the-point!
Here
is what else we “bring to the party”: 10 Reasons to Choose Renaissance
Please call Susan
Metzger at 212-319-1833, or email to smetzger@renaiss.com to discuss further at no obligation.
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