Renaissance Research & Consulting

TARGET PAINTERsm can develop a detailed profile of the users or prime prospects of a product or service. It could be used to differentiate the users of your brand from your major competitors'; or, to predict the appeal of a concept, based on the background characteristics of potential users.

TARGET MAPsm can use the information generated by TARGET PAINTERsm to display graphically the structure of your market, by positioning brands according to the similarity of their users.

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Target Marketing

Strategic Marketing Models

Services Offered