C-TURFsm, our enhanced system for TURF Analysis, gives you new options for optimizing a product line.
C-TURFsm can accommodate information on usage volume, unit price, and unit cost for each element of a line, allowing you to optimize the line by:
C-TURFsm can also use the unit cost and price information to constrain the solution, choosing only those combinations that:
- Expected Volume
- Gross Dollar Potential
- Net Dollar Potential
You can download a further explanation of the system here.
- Fit within a given budget
- Provide a minimum revenue yield
Consumer Decision Models
Strategic Marketing Models