PATHFINDER^sm is a technique for explaining what makes a market "tick": what market conditions or marketing strategies influence sales, share and revenue. PATHFINDER^sm identifies the important marketing contributors, and lays them out in a flowchart that is easy to interpret and act on. PATHFINDER^sm can quantify the effects of all the important elements in a marketing plan, allowing you to:

• compare the "real-world" importance of each factor
• simulate and evaluate different marketing scenarios
• optimize all facets of your marketing plan.

Because of the unique structure of the PATHFINDER^sm model, it represents your marketing situation in a way that is more "real-world" than most other such systems in use. For this reason, you can have more confidence that the decisions you make will be the right ones.

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