RenSAT+sm, our expanded derived importance model, combines:
- The flexibility and granularity of the non-linear Kano Model of customer satisfaction
- With the ease of administration and validity of the Key Driver model
- And now, with ItemSatsm, this power can be applied at the item level!
RenSat+sm can tell you which product features are "costs of entry" for customer satisfaction, and which provide that extra "boost" that distinguish it from the competition.
To download further information on RenSat+sm, click here
Integrated Customer Satisfaction and Value Model
Customer Satisfaction/Value Modeling
Strategic Marketing Models
Services Offered
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